I studied a few years at Union College, exploring English, French, visual arts, and computer science. After interning at Automattic (WordPress.com), I (officially) realized that design is what I should be doing.
I committed to my personal creative work, which garnered attention from a few connections. Eventually, I got offers to work on projects, so I decided to design on a freelance basis to build up my confidence and challenge myself. This allowed me to work on a variety of projects, from an online course to a social media campaign.
My creative approach is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.
For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.
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