Rebranding an external product for confidence and credibility via internal sentiments.
About the project
After learning Hydrogen, our API platform, would be the focus of business, I was compelled to redesign the logo and branding to enhance our positioning.
I worked on this concept with guidance from the the cofounders.
I persuaded the lead designer to help me trick the CEO into a branding sprint I learned about (https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a); we had to shorten it to fit his busy schedule, but it was a success in understanding what the product’s strengths, concerns, and goals are. Then we sent out an internal Google survey to the team to get a sense of the current sentiments of the product to craft a stronger brand.