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Hydrogen Brand Identity


Hydrogen

Rebranding an external product for confidence and credibility via internal sentiments.

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about the project

After learning Hydrogen, our API platform, would be the focus of business, I was compelled to redesign the logo and branding to enhance our positioning.

Currently being updated. Come back soon!

2017

my role

I worked on this concept with guidance from the team's lead designer.

 
 
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I persuaded the lead designer to help me trick the CEO into a branding sprint I learned about (https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a); we had to shorten it to fit his busy schedule, but it was a success in understanding what the product’s strengths, concerns, and goals are. Then we sent out an internal Google survey to the team to get a sense of the current sentiments of the product to craft a stronger brand.

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This was Hydrogen's previous logo and site.

This was Hydrogen's previous logo and site.