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PopIn App


Leading design direction of the brand and app of an early stage fitness startup.

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about the project

PopIn is a mobile app allowing customers to access premium health clubs on-demand for the fitness experience they seek.

Available for iOS and Android.


my role

For a couple of months, I consulted with the team to lead everything visual-- branding, web and mobile design, UI design, and whatever else was needed.

I worked with the CTO (only developer at the time) to build the landing marketing page for launch signup, collaborated with a UX designer to finalize the experience and interface for beta, and teamed up with the marketers to build creative for marketing materials and business development. 

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